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My Approach to Design
Intentional by Design
Every decision serves a clear purpose
Design for
Humans
Grounded in real context, behaviour and lived reality
Systems before Screens
Structure first.
Simplicity follows
Event Artwork
Hi! I'm Ariana
I'm a Melbourne-based Senior Product Designer shaping enterprise SaaS and consumer platforms
Over the past 7+ years, I’ve led end-to-end design across enterprise SaaS and consumer platforms - untangling messy logic and shipping durable solutions that boost business success and delight users. I’m drawn to ambiguity and high-complexity environments, where thoughtful structure, cohesive visual design and empathy makes the biggest difference.
I’m also deeply curious about emerging AI tools and how they can elevate creative and strategic workflows, by actively experimenting to accelerate discovery, prototype faster and stress-test ideas by using it to inspire thoughtful design decisions.
Creative Practice
Outside of product design, I produce electronic music and run independent club events under my own brand. I curate sets, lineups and create artwork inspired by different moods, treating every event element as part of a cohesive, end-to-end experience. It’s another way I explore systems, identity and community, just in a different medium.
When I’m not building digital products or making music, I’m usually outdoors or planning the next adventure I want to go on.
© 2026 by Ariana Yeung
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